Exerting influence without authority can be tough and may seem nearly impossible. Nevertheless, influence is not just for those in leadership roles. It’s the ability to shift behavior toward achieving a significant goal. To do this, all you need is to genuinely care. Caring is essential for making a start. Your question suggests two underlying assumptions.

The first assumption is that your team avoids Crucial Conversations because they lack the skills to engage in them. Their inability makes it challenging for them to speak out. They may not have attended the Crucial Conversations for Mastering Dialogue course, or if they did, they might still be honing the skills learned there. For those who haven’t participated in the course, encourage them to sign up and acquire the skills necessary to strengthen relationships and achieve results during critical moments.

For individuals who have completed the course but still find it hard to express themselves in key situations, the crucial factor in developing skills is intentional practice. Offer opportunities (mini sessions) for practicing dialogue skills. Malcolm Gladwell pointed out, “Success has to do with deliberate practice. Practice should be focused, determined, and conducted in a feedback-friendly environment.” By adhering to these straightforward guidelines, you will enhance your progress and promote the application of these skills.

• Focus on one skill at a time.

• Provide a model for them to observe.

• Conduct practice in brief sessions.

• Offer feedback based on a clear criterion.

The second assumption suggests that your team avoids dialogue out of a lack of desire. There could be numerous reasons for this—fear, uncertainty, previous experiences, or simply the effort involved in initiating these conversations.

You can take several actions to boost your team’s motivation. Start by helping them make connections between their values and the importance of speaking up.

• Define outcomes and objectives – What significant goals or outcomes could arise from fostering a culture of dialogue?

• Bring awareness to the overlooked – What issues are they failing to recognize? What are the natural repercussions of not speaking up? How does this impact others, the team, the organization, and themselves?

• Share success stories – Presenting an inspiring example of dialogue provides a transformative experience for your team, illustrating the advantages of having Crucial Conversations.

• Engage others – Seek ways to tap into the influence of peers. Are there informal leaders, often called “opinion leaders,” that you could enlist to help instigate behavioral change? Forming peer mentoring relationships can also enhance motivation, education, and accountability.

Whether your team struggles with skills or motivation, your ability to influence is your most powerful resource. Avoid searching for a single magical solution. Instead, utilize various influencing strategies. This approach will not only amplify your influence but also lead to significant and lasting behavioral changes.

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