The challenges of the “new normal” are real, especially as we navigate hybrid work environments that require us to rethink communication and collaboration. Your question reflects a shared struggle—and a significant opportunity.

Two years ago, like many others, I found myself suddenly working from home. What I initially thought would last a few weeks became an indefinite arrangement. While I eventually set up a proper home office, the bigger adjustments were mental and social. At Crucial Learning, we transitioned from a fully in-office setup to fully remote and, through trial, error, and research, learned valuable lessons about thriving in this new way of working.

In August 2020, we conducted a study called How to Lead a Work-From-Home Workforce, gathering data from 212 senior executives and 2,037 managers. One question guided us: How does remote work impact culture and social capital—the bonds that enable people to work together successfully? Surprisingly, the findings weren’t all negative. While 54% of leaders felt their culture had suffered, 25% said it had improved. Employees reported similar trends: 43% felt culture had declined, but 28% saw improvement. From those who experienced positive changes, we discovered key strategies for success.

1. The Manager Makes a Difference

One of the most striking insights was the role of managers. Many employees reported their relationship with their manager improved in a remote environment, correlating with higher commitment, engagement, and teamwork. Conversely, when relationships with managers suffered, employees showed lower morale, less discretionary effort, and reduced responsiveness.

The takeaway? Small, sincere gestures from managers go a long way. A quick check-in to ask how someone’s kids are doing or a regular one-on-one chat can make employees feel seen and supported. Managers who take action—any action—are far more effective than those who remain passive. Employees in organizations where leaders did nothing were 200% more likely to feel disengaged. Even simple outreach signals care and builds connection.

2. Foster Social Connection

Building and maintaining social capital requires creativity. Here are practical ways to keep your team connected:

• Fun Virtual Events
  Casual, lighthearted activities can recreate the camaraderie of office life. Whether it’s virtual games, trivia, or contests, these moments foster connection. At Crucial Learning, we’ve hosted events like cookie-eating competitions, Olympic-themed activities, and online games using tools like Kahoot!. These initiatives, while seemingly small, make a big impact.
  
  

• Frequent Team Meetings
  Regular check-ins help bridge the physical gap of remote work. Our weekly team huddles include segments like good news sharing, project updates, and “high fives” to recognize efforts. These meetings are brief, positive, and engaging, building both alignment and team spirit.
  
  

• Casual Conversations
  Without watercooler chats, you need to create informal moments. Dedicate time in one-on-one meetings to discuss life beyond work—favorite sports teams, weekend plans, or new recipes. These interactions deepen trust and build a sense of community.
  
  

3. Invest in Virtual Learning and Development

Professional growth is essential, even in a remote environment. Employees who receive the same—or more—training as they did in the office are significantly more likely to feel connected, committed, and engaged. Effective virtual training incorporates both structured learning and unstructured team interactions, creating opportunities for skill-building and authentic connection.

4. Be Intentional

Strong cultures don’t happen by chance—they require thoughtful effort. Organizations that prioritize meaningful social interactions (rather than relying solely on perks like flex time) report healthier cultures and richer social capital. Ask your team what they need to feel connected and supported. Their insights can guide your efforts.

The “new normal” is challenging, but it’s also an opportunity to redefine how we work together. You’re likely already doing more than you realize, but by focusing on small, consistent actions, you can strengthen communication, build trust, and maintain a thriving culture.

Best regards,

Yogesh