CP | Challenges and Opportunities in Hospitality Industry

What are key metrics of business you use?^* (Choose Top three)

Occupancy/load factor

Revenue per employee or asset

Net Promoter Score

Average Occupancy Rate

Revenue Per Available Room (RevPar)

Gross operating profit per available room (GOPPAR)

Market Penetration Index (MPI)

Revenue Generation Index (RGI)

Average Daily Rate (ADR)

Average Rate Index (ARI)

MCPB (marketing cost per booking)1

Sentiment score on TripAdvisor

DRR (direct revenue ratio)

Website conversion rate

Segmentation - Group/Transient

TrevPar (Total revenue per available room)

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